FH-Prof. Dipl.-Ing. Dr. Margarethe Überwimmer

FH-Prof. DI Dr. Margarethe Überwimmer is Head of the degree programmes Global Sales and Marketing (Bachelor and Master) at the Upper Austria University of Applied Sciences (FH OÖ). Furthermore, she is a professor and heads the research area Global Business Management at FH OÖ, which deals with areas: (1) AI and digital transformation in sales, export and B2B marketing; (2) from innovation to international market launch and development of sustainable products and services, (3) intercultural management and competences. Before joining FH OÖ, she worked for 15 years in consulting, project and management functions in the areas of marketing/sales and business analytics. She currently also serves as President of the international network Global Sales Science Institute (GSSI).