- Expert in growth strategy, data driven business models & data driven sales & marketing
- Co-Lead Ai Value Chain Lab; Bundesverband Digitale Wirtschaft (BVDW) e.V.
- Broad cross-sector experience: from automotive over manufacturing to media, telco & IT
- Additional know-how: Gen AI; Marketing Organization, Brand, AdTech & MarTech, Data Strategy
- Experienced key note speaker >12 years strategy & consulting experience
KEY NOTE SPEAKING
- DMEXCO 2022; 2023
- D3Con 2021
- Numerous corporate & client events
EDUCATION & QUALIFICATIONS
- The Nunatak Group, Munich, Partner
- Ludwig Maximilian University, Munich
Dr. oec. publ. - Ludwig Maximilian University, Munich,
Master of Business Research - Ludwig Maximilian University, Munich,
Diploma in Business Administration - Languages: German, English, Italian
PROJECT EXPERIENCE (SELECTION)
- Strategic realignment of the corporate sales & marketing unit of a conglomerate
incl. definition of organizational setup and roadmap for implementation - Development of a multi-channel distribution model incl. conception of the digital
customer experience for a global insurance company - Development of a direct to consumer strategy for a leading managed fund
provider - Programmatic advertising strategy for a global advertiser in the automotive
segment, including organizational setup, processes and governance - Development of a KPI-based marketing & sales approach for a B2B bank
- Transformation strategy for a leading international airline with the goal of
digitizing and personalizing the customer experience (including login/data
structure
